Hyundais Ad Analysis - 1666 Words

The modern human being’s life is continuously flooded by advertising. Ads surround society in everything a person does, from watching television to listening to the radio, or even walking down the street. These advertisements range from celebrity promotions to home goods products and everything in between, all for the sake of convincing people to pick their product over another competitors product.When a deeper look is taken at these advertisements, one will find that they are not merely just selling a car or a box of cereal. In actuality, companies along with their product, are trying subtlely to sell cultural stereotypes, beliefs and trends. Within their advertisement, Hyundai effectively uses graphics, language and argument to†¦show more content†¦Hyundai not only focuses on where their ad will be placed but they also focus on who their audience will be. Sports Illustrated reaches the particular audience of male sports fans, of which most can be placed into the upp er and middle social classes. For the purpose of this advertisement, Hyundai specifically targeted football fans, especially NFL fans. Since the majority of the subscribers are in the upper and middle class, due to their ability to afford the expense of the magazine, they are able to spend their money on more luxurious items such as a car. Therefore, a car advertisement is reasonable considering the audience s demographics. Considering the readers interests and social class Hyundai’s placement of their advertisement in Sports Illustrated has rational because of its placement and its ability to connect with a certain audience. To sell a product companies will use certain colors to evoke particular emotions from their targeted audience. Hyundai’s uses different shades of grey and black throughout their advertisement, including a black model of the car and a grey and black sky.When used in advertising, black normally represents sophistication or luxury, while grey is typically a neutral or calm color (Ciotti). Therefore, the color black will make readers more likely to interpret the 2012 Hyundai Genesis R-Spec as a luxurious and sophisticated car. The incorporation of greyShow MoreRelatedFear and Sex Appeal of Advertising810 Words   |  3 Pagesdress lifting up her arms and looking seductively at the camera. The deodorant commercial suggests to the targeted woman consumer that she wants to be desirable, which means selecting a deodorant that does not leave heavy build-up under the arms. The ad suggests that beauty is the important concern for women, and women should want to seem sexy like the image of the woman in the photograph; it also encourages them to monitor themselves to ensure that their personal upkeep meets social norms. TheRead MoreAs An Audience That Enjoys Media Entertainment, We Find1205 Words   |  5 Pagesbigger picture by analyzing what message the composer is attempting to persuade to the public. As I reflect on these commercials, I want to understand what is being communicated to me to persuade me to act to buy a product. To understand the rhetoric analysis of Super Bowl commercials, I will look at what the intended message to be delivered is, who the target audience is, and what assumptions I make of the commercial. To illustrate, I analyzed the commercial, First Date, a 60-second commercial HyundaiRead MoreHyundai Vietnam Strategy2998 Words   |  12 Pagesits employees an environment that is driven to achieve employee competitiveness, growth and success. This report contains competitive analysis, value chain presence and SWOT Analysis for the company as well as providing strategies for the company for the next 3-5 years to impulse the development of business in Vietnam. 2. SWOT analysis * Internal analysis * Strengths: * The worldwide sales increased 36.6% in 07/2009 over the same period last year brought the groups biggest car HyundaiRead MoreEvaluating Social Media Marketing5046 Words   |  21 Pagesmarketing for business entrepreneurs. For example, the below table as provided by (Pratt, 2009) revealed some top barriers as relate to calculating the return on investment (RO1) of social media: 1 Lack of dedicated resources to do the measurement and analysis 30% 2 Don’t know what to measure 25% 3 Social media isn’t primarily about RO1 20% 4 Lack of tools 14% In order to have a well established business and stay competitive in the social media industry as shown in the above table requires a goodRead MoreHr Policies in Automobile Sector4783 Words   |  20 Pagesnot considered * Candidates who are interviewed in the previous six months are not considered Recruitment Techniques: * Employee Referral - Internees * In house Hiring - Re-hiring * Colleges - Ads on Newspapers - Internet Hiring PROCESS Hyundai’s recruitment process is built on a strong foundation to be transparent, objective and to hunt for the right fit. Application/ Submission of Profile | If you find your candidature perfectly fitting their requirementRead MoreHyundai Motors Crm Point5032 Words   |  21 PagesRamp;D facilty in Hyderabad Andhra pradesh , employing now nearly 450 engineers from different parts of the country.Basically the Hyundai Motors India Engineering (HMIE) gives technical support in Vehicle development and CAD amp; CAE support to Hyundais main Ramp;D center in Namyang Korea Model lineup * Pony * Atos/Atoz/Santro * Click/Getz/Getz Prime/TB * Accent * Verna/Accent * Sonata/i45 * Stellar * Elantra/Avante/Latria * i10 * i20 * i30/i30cw/Elantra TouringRead MoreStrategic Planning : Kia Motors Corporation3217 Words   |  13 Pagesrecognition, using slogans for the same, competitive pricings, sponsorship events, etc. Marketing Audit Strategy in this case would to be on analyzing regions for customer preferences, performing PESTLE analysis for determining market forces affecting the business, performing internal resource analysis, analysing competitors standing in the market and business tactics, etc. Plan to implement this strategy would be to review data from surveys, review data-mining reports, performing surprise internalRead MoreHow Organizations Use Branding Theory And Practice2676 Words   |  11 Pagestheir game as recent developments pose new challenges for marketers. The savvy consumer knows more than ever, there are new sources for consumer information like review websites (TripAdvisor) and influential blogs (The Sartorialist), fashion magazines, ads, celebrities, or parents to mention a few. The flow of information can also be seen as an opportunity as an empowered consumer may play an active role in promoting the brand. There are unexpected economic downturns like the 2008 financial meltdown thatRea d MoreFour Wheeler Industry in India13140 Words   |  53 PagesEurope to enter the Indian market mainly through joint ventures with Indian firms. This paper presents an introduction to the automotive scenario in India, the key players in the Indian automotive industry, a summary of the recent developments, an analysis of the opportunities and challenges facing the various players (Indian and multi-national assemblers and manufacturers) in the areas of, production, and sales, domestic consumption, exports and contribution to labor employment. It also aims to elucidateRead MoreAuto Industry Analysis in Pakistan8638 Words   |  35 PagesAutomobile Industry and the Allied industries o Workshops o Spare parts markets ïÆ'Ëœ Impact on economy ïÆ'Ëœ Contribution to the GDP ïÆ'Ëœ Impacts o Positive impacts ï‚ § Economic impacts ï‚ § Social impacts o Negative impacts ï‚ § Economic impacts ï‚ § Social impacts ïÆ'Ëœ SWOT Analysis ïÆ'Ëœ Conclusion ïÆ'Ëœ Bibliography Introduction Since ages man is trying hard to cover the distances between different places in the shortest possible time. In order to fulfill this dream man invented the automobile and within years the automobiles became